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Each video in the Shared Values Initiative ended with the tag line “Presented by the Council of American Muslims for Understanding… and the American people,” however, very few Americans knew anything about the campaign: CAMU was a “third party authenticity”—a public relations front group funded by the U.S. State Department specifically for this initiative. [2]
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms ...
In 2008, SADD partnered with the White House's National Youth Anti-Drug Media Campaign to raise awareness about the link between stress and drug use among teens and about prescription drug use. By 2009, the SADDvocate, SADD's monthly e-newsletter for students and advisors, had reached more than 11,000 subscribers.
The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning people. [2]
Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns. Oversimplification
Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public.
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.
Political communication is concerned with ideas such as information flow, political influence, policy making, news, and public opinion. [2] The field also focuses on the study of political social media , propaganda , political economy of communication and non-profit organisations that communicate to affect political processes .