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It's no secret that fast fashion imports from international brands like H&M, Zara, and Shein have come to dominate Americans' wardrobes. The U.S. imported more than $24 billion of apparel in 2023 ...
As of October 2020, Shein was the world's largest online-only fashion firm. [12] Shein was noted for being an early adopter of TikTok as a promotional tool, and the firm's ability to advertise viral items boosted its popularity. [6] By November 2021, Shein grew from a company valued at $15 billion to one valued at $30 billion. [12]
Shein is among the largest fast fashion retailers by market share, and bringing in more third-party brands, like Forever 21, is part of its strategy to grow into an Amazon-like marketplace.
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Brandy Melville is a multinational fast-fashion clothing company. Established in Italy by Silvio Marsan, it gained international popularity after switching to a California-based style and reaching American consumers.
A H&M store in Downtown Montreal. Fast fashion brands produce pieces to get the newest style on the market as soon as possible. [16] They emphasize optimizing certain aspects of the supply chain for the trends to be designed and manufactured quickly and inexpensively and allow the mainstream consumer to buy current clothing styles at a lower price.