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Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.
Southwest Airlines is revealing new details about its assigned seating initiative.. Following its July 2024 announcement that its open seating policy was ending, the Dallas-based airline is ...
The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers, four out of five who prefer assigned seats ...
The airline said surveys showed that 80% of its customers — and 86% of “potential” customers — want an assigned seat. Jordan said open seating was the top reason that travelers cited for choosing another airline over Southwest. Some Southwest passengers reacted with sadness and disappointment to news that open seating is going away.
Jul. 25—For the first time since its founding more than 50 years ago, Southwest Airlines will move from an open-boarding system to assigned seating. It was part of multiple new initiatives the ...
Southwest Airlines will no longer allow you to select your own seat, and is moving to a new assigned seat system that will likely cost you more money. Skip to main content. 24/7 Help. For premium ...
According to Southwest 80% of its customers and 86% of passengers who choose other airlines want assigned seats. Southwest has found itself under pressure from an activist shareholder group ...
In a press release Thursday, Southwest acknowledged "preferences have evolved with more customers taking longer flights where a seat assignment is preferred." The airline hopes moving to assigned ...