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Their television advertising song from the 1950s, through to the 1970s, was the famous "Bom, Bom, Bom, Bom, Esso Blue!" One campaign used the well-known song tune of "Smoke Gets in Your Eyes" reworded as: [16] "They asked me how I knew, it was Esso Blue, I of course replied, with lower grades one buys, smoke gets in your eyes. The non-smoking ...
Esso — Worldwide, mainly Europe and Asia; Esso/Imperial Oil — Canada; Exxon — United States; Mobil — United States, Canada, Colombia, Australia, Egypt, Mexico, Nigeria and New Zealand, formerly in Hong Kong, Japan and Malaysia
An Esso station is an automotive service station operated by Esso. Notable former or existing Esso stations include: United States Jones ...
In April 2018, Couche-Tard announced that they too would be rebranded to Circle K. [37] Couche-Tard similarly acquired Imperial Oil's Esso retail locations in Ontario (228) and Quebec (50) the same year, and rebranded the convenience stores in Ontario (many of which previously operated under the On the Run brand) to Circle K. [38]
Locations in the Canadian province of Quebec utilize similar branding as "Marché Express"; Imperial Oil faced criticism in 2007 when it planned to rebrand the locations as On the Run (beginning with a new location at a Mount Royal Esso station), but threats of boycotts by the Saint-Jean-Baptiste Society, as well as sanctions from the Office ...
Despite Humble's attempts to tie Enco and Esso brands together as a nationwide gasoline marketer during the 1960s, the company was not wholly successful at competing with truly national brands such as Texaco which was then the only oil company selling its gasoline under the same brand name in all 50 states, and Shell, as Humble's strongest markets remained the Esso territory in the eastern U.S ...
ExxonMobil's primary retail brands worldwide are Exxon, Esso, Mobil, with the former being used exclusively in the United States and the latter two being used in most other countries where ExxonMobil operates. Esso is the only one of its brands not used widely in the United States. Since 2008, Mobil is the only brand for the company lubricants.
Red counties do not permit self-service. Blue counties require full-service, but allow stations to permit self-service. In the past, filling stations in the United States offered a choice between full service and self service. Before 1970, full service was the norm, and self-service was rare. Today, few stations advertise or provide full service.