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TRESemmé's products are used in hair salons across the United States, Canada, the United Kingdom and Asia, particularly for hair repair treatment from heat damage caused by hair ironing and blowdrying. [7] As of 2014, a software tool called "PROfiler" on the TRESemmé website allowed consumers to find the right products for their hair. [8]
Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
"Zaroori Tha" by Rahat Fateh Ali Khan is the most-viewed Pakistani video on YouTube. It is also the first Pakistani video to reach 1 billion views. On the American video-sharing website YouTube, "Tajdar-e-Haram" sung by Atif Aslam became first Pakistani music video to cross 100 million views.
Procter & Gamble (P&G) Pakistan is a Pakistani consumer goods company based in Karachi. It is a subsidiary of American multinational company Procter & Gamble. [1] [2] It is based in Karachi, Pakistan. P&G is operating in fabric care, baby care, hair care, feminine care, beauty and personal care, oral care and healthcare sectors in Pakistan. [3]
The early 1980s arrival of hair mousse in North America was known as "mousse mania" as hairdressers unveiled the new foam product to their clientele. [3] Throughout its first years on the market, hair mousse quickly became a multimillion-dollar product. 1984 domestic retail sales for the product ranged from $100–$150 million and almost $200 million in sales by 1986.
The company's first product was a patented as the first hair lotion derived from natural plant ingredients. [2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960. [2]
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