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Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). Adidas introduced shoes customized for different sports, and grew rapidly. Puma, driven by Rudolf's sophisticated sales approach, kept ...
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The corporate headquarters of Schaeffler Group in Herzogenaurach. Herzogenaurach has gained global fame as the birthplace of two giant sporting goods companies: Adidas and Puma, each founded respectively by brothers Adolf Dassler and Rudolf Dassler, after an acrimonious familial split in 1948.
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During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
UA Freedom is an Under Armour program that supports the efforts of the Wounded Warrior Project whose mission is to honor, raise awareness, and aid wounded veterans and military service members. [87] UA Win Global is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs ...
Adidas is the world’s second largest sportswear retailer. Greater China — a region that encompasses mainland China, Hong Kong and Taiwan — contributes 15% of the company’s sales.