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  2. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  3. Cost–benefit analysis - Wikipedia

    en.wikipedia.org/wiki/Costbenefit_analysis

    Costbenefit analysis (CBA), sometimes also called benefitcost analysis, is a systematic approach to estimating the strengths and weaknesses of alternatives.It is used to determine options which provide the best approach to achieving benefits while preserving savings in, for example, transactions, activities, and functional business requirements. [1]

  4. Price–performance ratio - Wikipedia

    en.wikipedia.org/wiki/Price–performance_ratio

    However, a neutral cost-performance ratio (between 1.0 and 1.9) could suggest a certain degree of stagnation in the budget. Business trips can also be factored into the cost–performance ratio because spending $50 to do a journey spanning 100 miles (160 km) in two hours is a better cost–performance ratio than spending $105 to do the journey ...

  5. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    A duopoly in theory could have the same effect as a monopoly on pricing within a market if they were to collude on prices and or output of goods. Oligopsony, a market where many sellers can be present but meet only a few buyers. Example: Cocoa producers

  6. Relevant cost - Wikipedia

    en.wikipedia.org/wiki/Relevant_cost

    A relevant cost (also called avoidable cost or differential cost) [1] is a cost that differs between alternatives being considered. [2] In order for a cost to be a relevant cost it must be: Future

  7. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Price proportion cost: The price proportion cost refers to the percent of the total cost of the end benefit accounted for by a given component that helps to produce the end benefit (e.g., think CPU and PCs). The smaller the given components share of the total cost of the end benefit, the less sensitive buyers will be to the components' price.

  8. Triple bottom line cost–benefit analysis - Wikipedia

    en.wikipedia.org/wiki/Triple_bottom_line_cost...

    Triple bottom line (TBL or 3BL) is an accounting framework widely adopted by large organizations since its introduction in 1994 by John Elkington. [9] Organizations can use it to evaluate their performance in a broader perspective to create greater business value [10] or to make decisions on where to allocate resources for the highest organizational return for all key stakeholders.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.