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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
Between 1960 and 1979, the company rapidly expanded, with 42 stores across Europe, and began producing clothing for women, men, and children. [15] The foundation for expansion into the global market was laid in the 1980s when H&M acquired Rowells, a Swedish mail order company, and used its networks to sell fast fashion by catalog and mail order ...
Women wearing contemporary outfits at a 2015 fashion show. The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, [1] and unisex 1990s-style elements influenced by grunge [2] [3] and skater fashions. [4]
Clothing items used to express beliefs during a Black Lives Matter protest. Hip-hop clothing is an umbrella term for a variety of styles influenced by hip-hop and trap music. Throughout the 2020s, streetwear fashion was a continued presence in mainstream culture, incorporating elements from designer fashion, athleisure, and vintage clothing.
In reviewing that decade in 1990, Barbara Fole of Los Angeles Times called her "the woman who has influenced the fashion scene more than anyone else in the 1980s". [3] Madonna's changing styles continued to influence women's fashion in the following years (and decades), [237] but the 1980s are said to be the pinnacle of her fashion influence. [238]