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'47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. [1] It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New E
The company had been a licensee of the CFL for headwear and apparel since January 2011, and the deal marked the first time for the company to provide football uniforms and sideline apparel. [15] [16] On April 22, 2021, it was announced that New Era would become a merchandise partner of the 2021 Rugby League World Cup. [17]
In August 2020, the company secured $350 million Series E funding raising Fanatics' valuation to $6.2 billion. [30] [31] Using the new funds, Fanatics purchased assets from Vetta Brands, including leading collegiate headwear producer Top of the World. This acquisition saved more than 200 jobs and added significant headwear scale and capabilities.
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The 5950 is a model of baseball hat made by the New Era Cap Company, a headwear company based in Buffalo, New York. [1] The 59Fifty is the official on-field cap of Major League Baseball (MLB) [2] and Minor League Baseball, and the official sideline cap of the National Football League and the National Basketball Association.
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