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45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched. Ads can be targeted to specific video topics and keywords, and placed on channels or videos. [20] [non-primary source needed]
Facebook Connect, [25] also called Log in with Facebook, like OpenID, is a set of authentication APIs from Facebook that developers can use to help their users connect and share with such users' Facebook friends (on and off Facebook) and increase engagement for their website or application. When so used, Facebook members can log on to third ...
Live media can be shared through any Internet website or application; thus, when people browse a specific website, they may find live media streams relevant to them. [1] Live media can include coverage of various events such as concerts or live news coverage viewed using a web browser or apps such as Snapchat.
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Facebook Live was used by the perpetrators of an incident in which four black young adults kidnapped and tortured a mentally disabled white male. [121] All four were charged and convicted of hate crimes. [122] Facebook Live was also used by Brenton Tarrant, perpetrator of the Christchurch mosque shootings to broadcast the attack on Al Noor Mosque.
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The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]