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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
Elizabeth Arden (See List of celebrity-branded perfumes) Jim Krivda 2006 Ange ou démon: Parfums Givenchy: 2006 Amour : Kenzo: 2006 Aoud Damascus: Montale: Pierre Montale 2006 Forever and Ever Dior : Dior: 2006 Black Orchid: Tom Ford: David Apel and Pierre Negrin (perfumers of the fragrance company Givaudan) [47] [48] 2006 Bvlgari Pour Homme ...
Discontinued Unknown 1983 Musk, [3] or Brave, [2] or Moschus, or Wild Musk. Variant names are a description of the fragrance. One of the first three variants that Axe launched, first in France. Available in Germany. Present 1983 Spice [4] or Agrest or Boise, [2] or Blue Chypre or Fraiche. Variant names are a description of the fragrance.
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
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