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Old Monk Rum is a vatted Indian dark rum, launched in 1855. [1] It is a dark rum with a distinct vanilla flavour, with an alcohol content of 42.8%. [2] It is produced in Ghaziabad, Uttar Pradesh and has registered office in Solan, Himachal Pradesh. There is no advertising, its popularity depends on word of mouth and loyalty of customers. [3]
Old Monk being launched in 1954 was the largest selling dark rum in the world for several decades, [8] according to Manu Balchandran of business publication Quartz, "For years, drinking rum in India simply meant drinking Old Monk". [9] But since 2002 Old Monk saw decline in sells. [10] Old Monk sold 3.9 million cases in 2014 which was 54.4% ...
Old Monk is a vatted Indian rum, blended and aged for 7 years (though there is also more expensive, 12-year-old version). It is dark, with an alcohol content of 42.8 (army issue alcohol content is 50%). It is produced by Mohan Meakin, based in Mohan Nagar, Ghaziabad, Uttar Pradesh. It is available in all parts of India.
Ved Rattan Mohan was an Indian entrepreneur and the creator of Old Monk, an iconic vatted Indian dark rum. [1] Born to Narendra Nath Mohan, the founder of Mohan Meakin, [2] he took over the company in 1969 after the death of his father. [3]
Rum production continued after the end of the colonial era. Today, most spirits produced in India labeled as whisky, vodka, and gin are made with a neutral rum derived base. Old Monk is the primary brand of dark rum consumed in contemporary India. [42]
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Mohan Meakin, the present owner of Kasauli and Solan breweries and distilleries, has several liquor brands including Old Monk rum; whiskies including Solan No. 1, Diplomat Deluxe, Colonel's Special, Black Knight, and Summer Hall; gins such as London Dry; and Kaplanski vodka, all produced at various production facilities across India.