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  2. Forget millennials: Baby boomers may soon be the biggest ...

    www.aol.com/finance/forget-millennials-baby...

    Baby boomers were the most likely—52%—to say they have enough money to spend on self-care, according to the Bank of America Market Landscape Insights Study.

  3. “Marketing Genius”: Boomer Couple’s “Gen Z ... - AOL

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    The post “Marketing Genius”: Boomer Couple’s “Gen Z Style” Tour Of Zoo Goes Viral first appeared on Bored Panda. ... Take “brat” for example. While the word is commonly used to ...

  4. 6 Things Boomers Still Spend Money on That Millennials and ...

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    “Many boomers prefer to read the news the old-fashioned way, holding a paper in their hands,” Kleeman said. “This habit can cost them $10 to $30 monthly, while we’re mostly scrolling ...

  5. Eons.com - Wikipedia

    en.wikipedia.org/wiki/Eons.com

    In April 2011, it was announced that Crew Media had acquired Eons, and baby boomer online advertising network Eons BOOM Media. [3] Crew Media is owned by Continuum Crew, a San Francisco Bay area-based advertising and marketing agency that targets mature consumers.

  6. I asked a millennial, Gen Xer and baby boomer for their best ...

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    Don Grant, baby boomer. Step ahead 50 years and plan for your long-range future right now. — Don Grant, Principal at Sabre Wealth and CFP Board Ambassador .

  7. Youthquake (movement) - Wikipedia

    en.wikipedia.org/wiki/Youthquake_(movement)

    The use of pop culture icons in fashion advertising set a new precedent for successful marketing into the 21st century. In December 2017, OxfordDictionaries.com declared the idiom word of the year , noting a five-fold increase in its use during the year, particularly in reference to young people's political engagement.

  8. Generation Jones - Wikipedia

    en.wikipedia.org/wiki/Generation_Jones

    The majority of Joneses reached maturity from 1972 to 1979, while younger members came of age from 1980 to 1983, just as the older Baby Boomers had come of age from 1964 to 1971. The name "Generation Jones" has several connotations, including a large anonymous generation, a " keeping up with the Joneses " competitiveness and the slang word ...

  9. Here are 5 smart things wealthy baby boomers do with their ...

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    The generation currently in the process of doing it — the baby boomers, whose youngest members are in their early 60s — have some wisdom to impart. Here are five savvy moves that made many ...