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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [3] [4] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer. [5]
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
Reminderband was launched in November 2004 by Clay Broadbent, and Scott Huskinson. [5]In 2005, the company sold about 9 million of the wristbands [6] and was the official provider of the wristband of the Tour de France with its bands worn by thousands at the Tour including cyclists, fans, police security and reporters.
Child playing with Silly Bandz wristbands. Silly Bandz are rubber bands made of silicone rubber formed into shapes including animals, objects, numbers, and letters. They are normally worn as bracelets. Silly Bandz retail in packages with select themes, such as princesses or animals, and fashion accessories.
The town's abandonment of What Would Jesus Do? bracelets, based on findings of drug use by Jesus, satirizes the fate of Livestrong wristbands after cyclist Lance Armstrong was stripped of his seven Tour de France titles for taking performance-enhancing drugs.
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