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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
Child playing with Silly Bandz wristbands. Silly Bandz are rubber bands made of silicone rubber formed into shapes including animals, objects, numbers, and letters. They are normally worn as bracelets. Silly Bandz retail in packages with select themes, such as princesses or animals, and fashion accessories.
Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization. [3] [4] The silicone wristband first became popular in 2004 with the Livestrong yellow band which was set up by American cyclist Lance Armstrong to raise awareness of cancer. [5]
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
Reminderband was launched in November 2004 by Clay Broadbent, and Scott Huskinson. [5]In 2005, the company sold about 9 million of the wristbands [6] and was the official provider of the wristband of the Tour de France with its bands worn by thousands at the Tour including cyclists, fans, police security and reporters.
A prominent example was the Livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research. Unusual water bottle-like promotional item showcased by Micro Focus at their exhibitor booth during a 2017 conference