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  2. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    The concept of personal branding is often credited to Tom Peters and his 'Brand You' philosophy, introduced in his 2001 book 'The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion', which expanded on his original 1997 article, 'The Brand Called You'.

  3. Design life - Wikipedia

    en.wikipedia.org/wiki/Design_life

    The design life of a component or product is the period of time during which the item is expected by its designers to work within its specified parameters; in other words, the life expectancy of the item. It is not always the actual length of time between placement into service of a single item and that item's onset of wearout.

  4. Self-brand - Wikipedia

    en.wikipedia.org/wiki/Self-brand

    When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...

  5. Individual branding - Wikipedia

    en.wikipedia.org/wiki/Individual_branding

    Each brand can serve consumers in a different way, i.e. brands can work on different markets or appeal to different consumers aims, wishes and so-called 'pains'; [4] The company's global reputation is not tied to products: the failure of one product will not affect the company's global reputation.

  6. Is Traditional Retirement a Thing of the Past? Experts Weigh In

    www.aol.com/news/traditional-retirement-thing...

    The dream of retirement is eternal, but the expectations of post-career life as a senior in America have evolved since the time of the gold watch and the employee pension.

  7. Lifestyle brand - Wikipedia

    en.wikipedia.org/wiki/Lifestyle_brand

    A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.

  8. Which issues will be top of mind for leaders in 2025? AI, of ...

    www.aol.com/finance/issues-top-mind-leaders-2025...

    Brady: I think stepping back, being a legacy brand, here we are almost a century old at Fortune. Yes, I think the way in which legacy brands have to reinvent themselves.

  9. Longevity - Wikipedia

    en.wikipedia.org/wiki/Longevity

    For example, an 1871 census in the UK (the first of its kind, but personal data from other censuses dates back to 1841 and numerical data back to 1801) found the average male life expectancy as being 44, but if infant mortality is subtracted, males who lived to adulthood averaged 75 years.