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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
On September 25, 2013, the USPS announced a 3-cent increase in the First Class postal rate, effective January 26, 2014, increasing the price of a stamp to 49 cents. Bulk mail, periodicals, and package service rates were also increased by 6 percent. A loss of US$5 billion during the 2013 fiscal year was the reason given for the increase. [30]
This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail "advertising mail" (admail for short). In 1983, 15.1% of US postal revenue came from direct mail. [50]
Here's the scoop: the J.W. Westcott Co. started delivering mail to ships in the late 19th century, eventually becoming an official U.S. Postal Service mail boat in the late 1940s.
“This is a magical day, the postal service is projecting to deliver its five-billionth mail piece today, and we’re going to do it right here in the Christmas City […] 5-billionth holiday ...
The United States Postal Service uses the words "flats" and "nonletters" interchangeably to refer to large envelopes, newsletters, and magazines. Size restrictions [ edit ]
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