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In 1999, the Lego Group submitted an application to protect the Serious Play trademark. [4] While the Lego Serious Play methodology is currently open source, its trademark is still owned and protected by the Lego Group. [5] The trademark applies to the Lego product line with dedicated Lego Serious Play kits. [6]
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
Bricks & Minifigs stores hope to draw more than 1,000 people to play a continuous tabletop role-playing game. On Oct. 19, LEGO and D&D fans can participate in a huge tabletop role-playing game ...
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
Lego’s revenues grew 2% last year, against an industry that shrunk 7%, notching $9.7 billion. While that’s the slowest sales growth the company has witnessed in seven years, it also points to ...
Kirkbi A/S (Kirkbi) is a Danish investment management company headquartered in Billund, Denmark that serves as a family office to manage the fortune of the Kristiansen family, the current owners of The Lego Group. It owns 75% of The Lego Group, 47.5% of Merlin Entertainments and BrainPop.