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Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [5]
Maus Frères SA (French for "Maus Brothers") is a Swiss holding company based in Geneva that owns the Lacoste [1] brand, department stores and other businesses.. It was founded in 1902 by wholesalers Ernest and Henri Maus and retailer Léon Nordmann. [2]
Jacques Lacoste founded the company J. Lacoste et Cie in Paris in 1897 for automobile production. In 1901 the name was changed to Lacoste & Battmann and 1905 in Lacoste & Battmann Ltd. The company sold limited numbers of finished vehicles under its own name, and via its own marques: Cupelle (1905) and L & B.
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
Significant company growth was seen under Bernard's management. When he became president, around 300,000 Izod Lacoste products were sold annually. The Izod Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s "preppy" wardrobe item, mentioned in The Official Preppy Handbook. The company ...
In 1933, after retiring from professional tennis, Lacoste teamed up with André Gillier, a friend who was a clothing merchandiser, to market that shirt in Europe and North America. [4] [5] [7] Together, they formed the company Chemise Lacoste, and began selling their shirts, which included the small embroidered crocodile logo on the left breast ...
Born in Paris on 22 June 1931, Bernard Lacoste was the son of René Lacoste, the founder of the fashion company Lacoste. [1] He attended high school in France and earned the Bachelor of Science at Princeton University in the USA. From February 1954 until February 1956 he was a Lieutenant in the French Air Force.