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  2. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    Person promoted an early form of sales process engineering. At the time, postwar senses of the terms sales process engineering and sales engineering did not yet exist; Person called his efforts "sales engineering". [2] Corporations the 1920s through 1960s sought to apply analysis and synthesis to improve business functions.

  3. Solution selling - Wikipedia

    en.wikipedia.org/wiki/Solution_selling

    Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that ...

  4. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    The Sales and Operations planning process has a twofold scope. The first scope is the horizontal alignment in order to balance the supply and demand through integration between the company departments and with suppliers and customers. The second aim is the vertical alignment amid strategic plan and the operational plan of a company. [2]

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.

  7. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    A strategic plan may cover multiple years and be updated periodically. The organization may use a variety of methods of measuring and monitoring progress towards the strategic objectives and measures established, such as a balanced scorecard or strategy map. Organizations may also plan their financial statements (i.e., balance sheets, income ...

  8. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Sales being made at Soulard Market, St. Louis, Missouri, drawing by Marguerite Martyn, 1912 A business can use a variety of pricing strategies when selling a product or service . To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing ...

  9. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]