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Old and not-so-old cereal boxes can be surprisingly valuable to collectors, selling for hundreds or even thousands of dollars. Bruce Jenner's Olympic era Wheaties boxes list between $200 and $500 ...
A box of Nabisco "Wheat Honeys" cereal from the 1960s, with Beatles Yellow Submarine cartoon characters on the back (advertising the free Yellow Submarine rub-ons that originally came in the box ...
Cereal box prizes and premiums have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. [ 1 ]
Sold for: $12,500 G.I. Joes took the ’60s by storm when they were released in 1964, and several vintage versions are worth lots of money today. One of the most prominent, though, is the Navy G.I ...
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
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According to global market research firm Market Decipher, the annual toy, figurines and consumer collectibles market is worth roughly $52 billion, globally. This encompasses both toys and ...
The cereal was somewhat of a novelty item in that it had an unusual trait. The round, multi-grain cereal pellets were coated with an excipient of a drink mix. When milk was added, it would dissolve the powdered coating, and the resultant mixture would resemble in sight, smell, and taste, a flavored milk.