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In modern usage, a short kurta for women is referred to as the kurti. However, traditionally, the kurti refers to waistcoats , [ 56 ] jackets and blouses [ 57 ] which sit above the waist without side slits, and are believed to have descended from the tunic of the Shunga period (2nd century B.C.). [ 58 ]
In September 2017, Myntra negotiated the rights to manage Esprit Holdings's 15 offline stores in India. [21] [22] Myntra reported a net loss of ₹151.20 crore in the financial year 2017–2018. [23] In January 2021, Myntra changed its logo, after a police complaint was registered that the logo resembles a naked woman.
In the Punjab region, the kurti is a short cotton waist coat [5] which is buttoned down the front to the waist. In the past, women wore a chain of gold or silver called zanjiri around the buttons. Men wore the zanjiri on the kurta in the Punjab region. [6] Another style of Punjabi kurti is a short version of the anga (robe). [7]
The cotton industry in ancient India was well developed, and several of the methods survive until today. Herodotus, an ancient Greek historian described Indian cotton as "a wool exceeding in beauty and goodness that of sheep". [3] Indian cotton clothing was well adapted to the dry, hot summers of the subcontinent.
Myntra launched its first digital reality show "Myntra Fashion Superstar" which is based on the fashion influencer talent hunt on Myntra app on 17 September 2019. [ 1 ] [ 2 ] [ 3 ] In association with Zoom Studios , [ 4 ] this show will identify & reward India’s next big fashion influencer. [ 5 ]
Cotton recycling is the process of converting cotton fabric into fibers that can be reused into other textile products. [ 1 ] Recycled cotton is primarily made from pre-consumer cotton which is excess textile waste from clothing production. [ 1 ]