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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Mandatory labelling or labeling (see spelling differences) is the requirement of consumer products to state their ingredients or components. This is done to protect people with allergies , and so that people can practice moral purchasing .
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity (such as Marks & Spencer in the UK clothing sector) this "own brand" may be able to compete against even the strongest brand leaders, and may outperform those products that are not otherwise strongly branded.
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
Generics may be manufactured by less prominent companies or manufactured on the same production line as branded products. Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products.
At least for food, the ecolabel is nearly identical with the common NGO definition of the rules for ecolabelling. Label trust is an issue for consumers because some manufacturers and manufacturing associations have set up "rubber stamp" labels to greenwash their products with fake ecolabels. High trust levels can be created when ecolabels apply ...
To reiterate my initial reasoning for the proposal, if a private label is a brand where one company owns the brand and another manufactures the actual goods on the brand owner's behalf, then a store brand is simply a specific case where the company that owns the brand is a retailer and the brand is the store's name or, in a slightly broader ...