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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Generics may be manufactured by less prominent companies or manufactured on the same production line as branded products. Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products.
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
Mandatory labelling or labeling (see spelling differences) is the requirement of consumer products to state their ingredients or components. This is done to protect people with allergies , and so that people can practice moral purchasing .
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
To reiterate my initial reasoning for the proposal, if a private label is a brand where one company owns the brand and another manufactures the actual goods on the brand owner's behalf, then a store brand is simply a specific case where the company that owns the brand is a retailer and the brand is the store's name or, in a slightly broader ...
Amazon Basics (formerly written as AmazonBasics) is a private label that offers home goods, office supplies, and tech accessories. [5] The line was launched in 2009. [ 6 ] As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [ 7 ] In November 2018, AmazonBasics expanded their product line to include home ...