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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Television is currently one of the largest mass media channels in Vietnam, as surveys show that 8 out of 10 people watch television daily. However, television is being challenged by new forms of media, witnessing a decline in revenues as well as a shift in audiences to services such as video on demand or social networks on the Internet. [10]
In the United States, TV and radio measurement is by Nielsen Media Research (the radio component was formerly by Arbitron), and digital signage by TruMedia and CognoVision. Stratacache uses audience-measurement technology to build reports for digital signage. In Vietnam, TV measurement is by VIETNAM-TAM (MIC, Nielsen and AMI) and Kantar Media.
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [ 1 ] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Embedded in broad guidelines to create a safer cyberspace are expectations for social media companies to scrub content that is politically inconvenient to the country’s one-party government.
HANOI - U.S. tech companies have warned Vietnam's government that a draft law to tighten rules on data protection and limit data transfers abroad would hamper social media platforms and data ...
VTC Digital Television Network (Vietnamese: Đài Truyền hình Kỹ thuật số VTC), or Vietnam Digital Television Network (Vietnamese: Đài Truyền hình Kỹ thuật số Việt Nam) was a Vietnamese television network owned by the Voice of Vietnam. Launched on August 19, 2004, it is recognised as the second national television network ...