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Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices .
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...
Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.
Advertising services Google Ads: An online advertising platform. AdMob: A mobile advertising network. Google AdSense: A contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager: An advertisement exchange platform. Google Marketing Platform
Search engines and directories are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Google for instance, has developed local inventory ads and features ads in the local pack. [3]
Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google Ads .
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