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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    For example, long wavelength colors like red may stimulate arousal and increase attention. This model proposes that biological responses to color (e.g., physiological responses such as increased heart rate or attention) are driven by color's embodied meaning; The model also considers that influencers of color experience do not act in isolation.

  3. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    This serves to emphasize further the need to search more deeply into the relationship between the responses of single opponent cells and perceptual color opponency on the one hand and the need for a better understanding of whether physiological opponent processes generate perceptual opponent colors or whether the latter are generated after ...

  4. Linguistic relativity and the color naming debate - Wikipedia

    en.wikipedia.org/wiki/Linguistic_relativity_and...

    The color spectrum clearly exists at a physical level of wavelengths (inter al.), humans cross-linguistically tend to react most saliently to the primary color terms (a primary motive of Bornstein's work and vision science generally) as well as select similar exemplars of these primary color terms, and lastly comes the process of linguistic ...

  5. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    The brain needs to use more attention to recognize a color than to encode a word, so it takes a little longer. [18] The responses lend much to the interference noted in the Stroop task. This may be a result of either an allocation of attention to the responses or to a greater inhibition of distractors that are not appropriate responses.

  6. Excitation-transfer theory - Wikipedia

    en.wikipedia.org/wiki/Excitation-transfer_theory

    Physical responses including an elevated heart rate and an adrenaline rush while on the ride are considered the physiological arousal components of the theory. If the heightened emotions from the physiology arousal transfer from the riding the roller coaster to an additional or subsequent situation, this experience would fall into the transfer ...

  7. Color vision - Wikipedia

    en.wikipedia.org/wiki/Color_vision

    A "physical color" is a combination of pure spectral colors (in the visible range). In principle there exist infinitely many distinct spectral colors, and so the set of all physical colors may be thought of as an infinite-dimensional vector space (a Hilbert space). This space is typically notated H color.

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  9. Physiological psychology - Wikipedia

    en.wikipedia.org/wiki/Physiological_psychology

    An emotional response can be divided into three major categories including behavioral, autonomic, and hormonal. The behavioral component is explained by the muscular movements that accompany the emotion. For example, if a person is experiencing fear, a possible behavioral mechanism would be to run away from the fear factor.