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The Strauss–Howe generational theory, devised by William Strauss and Neil Howe, describes a theorized recurring generation cycle in American and Western history.According to the theory, historical events are associated with recurring generational personas (archetypes).
According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era (called a turning) lasting around 21 years, in which a new social, political, and economic climate (mood) exists.
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The Strauss–Howe generational theory, also known as the Fourth Turning theory or simply the Fourth Turning, which was created by authors William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history. According to the theory, historical events are associated with recurring generational personas (archetypes).
In 1997 Strauss and Howe founded LifeCourse Associates, a publishing, speaking, and consulting company built on their generational theory. As president of LifeCourse, Howe currently provides marketing, personnel, and government affairs consulting to corporate and nonprofit clients, and writes and speaks about the collective personalities of ...
William Strauss (December 5, 1947 – December 18, 2007) was an American author, playwright, theater director, and lecturer. As an author, he is known for his work with Neil Howe on social generations and for Strauss–Howe generational theory.
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