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Valucraft, Duralast, and Duralast Gold are AutoZone's private label brands for lead-acid automotive batteries (manufactured primarily by Johnson Controls, but also East Penn, Exide, and other manufacturers). Duralast Platinum is an AGM line of batteries. AutoZone also sells tools under the Duralast brand which carry a lifetime warranty. [36]
The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
Standard Motor Products, Inc. (NYSE: SMP) is a manufacturer and distributor of automotive parts in the automotive aftermarket industry. The company was founded in 1919 as a partnership by Elias Fife and Ralph Van Allen and incorporated by Fife in 1926.
Their two main battery brands are "CopperTop (Plus)," marketed as longer-lasting, and "Ultra," directed mainly at users of digital devices and devices that need more power. Duracell also makes some lithium batteries [21] and car batteries. [22] Various Procell batteries from the Alkaline & Intense product ranges
Exide Technologies is a contributing member of the Advanced Lead Acid Battery Consortium (ALABC) and Lead Battery Research Working Group, formed by the North American lead battery industry with goals to advance technology, "undertake pre-competitive research to improve performance and longevity of lead batteries," and develop understanding of ...
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