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2. Psychological pricing - Wikipedia

   en.wikipedia.org/wiki/Psychological_pricing

   Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact.

3. Costco - Wikipedia

   en.wikipedia.org/wiki/Costco

   Costco membership card from Iceland. Costco's earliest predecessor, Price Club, opened its first store on July 12, 1976, on Morena Boulevard in San Diego, California.It was founded three months earlier by Sol Price and his son, Robert, following a dispute with the new owners of FedMart, Price's previous membership-only discount store. [16]

4. Subway (restaurant) - Wikipedia

   en.wikipedia.org/wiki/Subway_(restaurant)

   Subway IP LLC, [8] trading as Subway, is an American multinational fast food restaurant franchise that specializes in submarine sandwiches (subs) and wraps.It was founded by Fred DeLuca and financed by Peter Buck in 1965 as Pete's Super Submarines [9] in Bridgeport, Connecticut.