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In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
From 2008, the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixon's PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. It was announced in July 2021 that all Currys PC ...
A combined Currys PC World was created here, on the Headrow, Leeds. This was when the Currys branch on Briggate was relocated within this PC World. (2013) PC World traded only in the United Kingdom and Ireland. It previously also traded in other European countries, but were disposed as the parent company refocussed. [19]
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Dixons Travel was a technology retailer, with stores in four airports in the United Kingdom and Ireland. It was a division of Currys Retail, a subsidiary of Currys plc. It was initially established as Dixons Tax Free in June 1994 to relaunch the Dixons brand in airport locations. The name changed to Dixons Travel in January 2009.
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An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow [31] An operational and aftersales services brand for Currys PC World and Carphone Warehouse stores 2017