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The Scunci name became modified to scrunchie, reflecting how the fabric of the accessory is bunched up. [7] The term scrunchie has become a genericized trademark. The brand, Scünci, is owned by Conair. The company produces a number of products, including scrunchies, hair elastics, hair clips, and hair brands.
Claw clips were common in the 1990s when plastic hair accessories grew in popularity. [4] Hairdos with claw clips tend to be simple and easy to perform, ranging from spiky 90s-style updos, twisted buns held in place by the clip, and a "waterfall" style in which hair flows over of the top of the clip. [5]
In 1986, Revson invented the scrunchie, a hair accessory used to hold the hair in a pony tail. [1] Revson invented the scrunchie while preparing for job interviews and trying to protect her brittle hair after having it bleached. She created the scrunchie out of soft fabric to avoid damaging her hair with elastic bands or plastic clips.
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To use a hair volumizer, the person using the product must flip their head downward and gradually blow dry the hair, with the air being blown along the shaft of the hair until the hair is dry. Drying the hair in this position will increase volume and achieve the desired effect.
In 1995, BaByliss was acquired by the Conair Corporation. The BaByliss brand was created by the hairstylists René Lelièvre and Roger Lemoine, working in Paris in the early 1960's. Lelièvre innovated on the early curling tong, and marketed his products for professional hair stylists. [5]