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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Because most of the flavor in the wine is obscured by the fruit and sugar, the wine used in wine coolers tends to be of the cheapest available grade. Since January 1991, when the United States Congress quintupled the excise tax on wine, [5] most producers of wine coolers dropped wine from the mix, substituting it with cheaper malt liquor. These ...
The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Deborah K. Pawlowski of Vintage Wine Estates said that Laetitia was a priority brand for the company. “Laetitia is a prime Central Coast property (where) we have about 1,100 vineyard acres owned ...
1. Hi-C Ecto Coolers. This memorable beverage was launched as a cross-promotion with the movie "Ghostbusters" in 1989, when Hi-C rebooted its classic Citrus Cooler as a bright-green drink ...
Wine cooler sales started to fall sharply by the end of the decade, and White Mountain, along with the entire industry, virtually disappeared in the early 1990s. The emergence of Zima as the new malternative marked the end of White Mountain. Miller and Anheuser Busch exited the wine cooler market. California Cooler and Sun Country ceased ...
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