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Priceline.com logo Jay Walker, founder of Priceline.com, shows one of the many artifacts from his library… an Apollo in-flight instruction manual. Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9]
Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999. [6] Entrepreneur Michael Loeb assisted in the "creation and early funding". [7]
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[6] [7] On April 1, 2014, the name of the company was changed from priceline.com Incorporated to The Priceline Group Inc. [2] In August 2017, KAYAK acquired the assets of Mundi, a Brazilian metasearch company. [8] [9] On February 21, 2018, the name of the company was changed from The Priceline Group Inc. to Booking Holdings. [10] [11]
[2] [3] API divested its House and Price Attack chains in 2007 to focus its retailing strategy on the Priceline brand. [1] In 2008 Priceline launched a brand re-positioning with a new visual identity, store format and merchandise. [4] This is when the livery changed to the recognisable magenta pink shade synonymous with the Priceline brand.
Jay Scott Walker (born November 5, 1955) is an American entrepreneur and chairman of Walker Digital, a privately held research and development lab focused on using digital networks to create new business systems. Walker is also curator of TEDMED since 2011, and a founder of Priceline.com (now known as Booking Holdings) and Synapse Group, Inc.