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The phrase "hearts and minds" was first used in the context of counter-insurgency warfare by British General Gerald Templer in February 1952. Speaking of the conflict known as the Malayan Emergency, Templer said that victory in the war "lies not in pouring more soldiers into the jungle, but in the hearts and minds of the Malayan people."
A United States Army soldier greeting Iraqi children while on patrol during the occupation of Iraq in 2009. Winning hearts and minds is a concept occasionally expressed in the resolution of war, insurgency, and other conflicts, in which one side seeks to prevail not by the use of superior force, but by making emotional or intellectual appeals to sway supporters of the other side.
On June 15, 2004, Christopher Shays (R-CT), Chairman of the Subcommittee on National Security, Emerging Threats, and International Relations held hearings which had the aim of determining "corrective actions that might be undertaken to regain the confidence and cooperation (hearts and minds) of the Iraqi people, improve public diplomacy messages, and help chart the course for future efforts in ...
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (), Psy Ops, political warfare, "Hearts and Minds", and propaganda.
Truman's Point Four Program in 1949 aimed to integrate 'third world' countries—i.e., those not aligned with NATO nor the Soviets—into the capitalist liberal economy to win 'hearts and minds.' [7] The U.S. believed that by developing the 'third world' through education, sanitation, and reforming their economic and political systems, it could bring countries ‘out of the phase where rural ...
A crane retrieves part of the wreckage from the Potomac River, in the aftermath of the collision of American Eagle flight 5342 and a Black Hawk helicopter that crashed into the river (REUTERS)
Jimmy Kimmel’s son, Billy, has undergone his third open-heart surgery. On May 27, the “Jimmy Kimmel Live!” host shared a photo of his and wife Molly McNearney's 7-year-old son in a hospital ...
Templer famously remarked that, "The answer [to the uprising] lies not in pouring more troops into the jungle, but in the hearts and minds of the people." [ 81 ] He instituted incentive schemes for rewarding surrendering rebels and those who encouraged them to surrender [ 82 ] and used strict curfews and tight control of food supplies to force ...