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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Dissoi logoi (Greek δισσοὶ λόγοι, "contrasting arguments") is a rhetorical exercise of unknown authorship, most likely dating to just after the Peloponnesian War (431–404 BC) based on comments within the exercise's text. The exercise is intended to help an individual gain deeper understanding of an issue by forcing them to ...
According to Jacques Derrida, with the logos as the site of a representational unity, linguistics dissects the structure of the logos further and establishes the sound of the word, coupled with the sense of the word, as the original and ideal location of metaphysical significance. Logocentric linguistics proposes that "the immediate and ...
Colon – a rhetorical figure consisting of a clause that is grammatically, but not logically, complete. Colloquialism – a word or phrase that is not formal or literary, typically one used in ordinary or familiar conversation. Common topics – arguments and approaches useful in rhetorical settings. Consubstantiality – substance commonality.
Using images is central to visual rhetoric because these visuals help in either forming the case an image alone wants to convey, or arguing the point that a writer formulates, in the case of a multimodal text which combines image and written text, for example. Visual rhetoric has gained more notoriety as more recent scholarly work started ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or ...
In his book, A Handbook of Rhetorical Devices, author Robert A. Harris explains in depth, "Amplification involves repeating a word or expression while adding more detail to it, in order to emphasize what might otherwise be passed over. In other words, amplification allows you to call attention to, emphasize, and expand a word or idea to make ...