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The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.
Arjun Appadurai FRAI (born 4 February 1949) is an Indian-American anthropologist who has been recognized as a major theorist in globalization studies. He is an elected fellow of the Royal Anthropological Institute of Great Britain and Ireland . [ 1 ]
According to the works of Arjun Appadurai, the cultural distancing from the locality is intensified when people are able to expand and alter their imagination through the mediatization of alien cultural conditions, making the culture of remote origin one of a familiar material. That makes it difficult for a local entity to sustain and retain ...
The reason for this kind of analysis, Appadurai suggests, is that a commodity is not a thing, rather it is one phase in the full life of the thing. [4] According to anthropologist Arjun Appadurai, "the flow of commodities in any given situation is a shifting compromise between socially regulated paths and competitively inspired diversions." [5]
Some scholars like Arjun Appadurai note that "the central problem of today's global interaction [is] the tension between cultural homogenization and cultural heterogenization". [8] The Arab's World was found to be uncomfortable with the former as many of them perceived it as either a real or potential threat to their political, economic, and ...
According to Arjun Appadurai (2004), the key to the environment of poverty, which causes the poor to enter into this cycle, is the poor's lack of capacities. Appardurai's idea of capacity relates to Albert Hirschman's ideas of "voice" and "exit" which are ways in which people can decline aspects of their environment; to voice displeasure and ...
For Appadurai, sodalities, much like what he terms "localities" or "neighborhoods", are cultural groups or spaces that mediate globalized cultural flows and, importantly, create possibilities for "translocal social action that would otherwise be hard to imagine" (p. 8).
Economic globalization is the intensification and stretching of economic interrelations around the globe. [3] [4] It encompasses such things as the emergence of a new global economic order, the internationalization of trade and finance, the changing power of transnational corporations, and the enhanced role of international economic institutions.