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It also aids the control of inventory: selling sealed one-liter bottles of milk, rather than having people bring their own bottles to fill themselves. Branding/Positioning – Packaging and labels are increasingly used to go beyond marketing to brand positioning, with the materials used and design chosen key to the storytelling element of brand ...
[8] [9] The deposit for beer bottles sealed with crown corks is €0.08; for bottles with flip-top closures, the deposit is €0.15. The Euro bottle was the main shape in use until the 1980s, when many breweries began to switch over to NRW and Longneck bottles, both of which are available as 330ml and 500ml bottles.
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