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  2. Cognitive dissonance - Wikipedia

    en.wikipedia.org/wiki/Cognitive_dissonance

    In a study titled Cognitive Dissonance and Attitudes Toward Unpleasant Medical Screenings (2016), researchers Michael R. Ent and Mary A. Gerend informed the study participants about a discomforting test for a specific (fictitious) virus called the "human respiratory virus-27". The study used a fake virus to prevent participants from having ...

  3. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:

  4. Self-justification - Wikipedia

    en.wikipedia.org/wiki/Self-justification

    Dissonance is bothersome in any circumstance but it is especially painful when an important element of self-concept is threatened. For instance, if the smoker considered himself a healthy person, this would cause a greater deal of dissonance than if he considered himself an unhealthy person because the dissonant action is in direct conflict ...

  5. Effort justification - Wikipedia

    en.wikipedia.org/wiki/Effort_justification

    Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort ...

  6. Insufficient justification - Wikipedia

    en.wikipedia.org/wiki/Insufficient_justification

    Insufficient justification and insufficient punishment are broad terms. They encompass ideas ranging from operant conditioning and behavior psychology to cognitive dissonance and intrinsic desires/motivation. Insufficient justification and insufficient punishment can be described as simple extensions of how and why humans behave the ways that ...

  7. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    This perception of Franklin has been cited as an example within cognitive dissonance theory, which says that people change their attitudes or behavior to resolve tensions, or "dissonance", between their thoughts, attitudes, and actions. In the case of the Ben Franklin effect, the dissonance is between the subject's negative attitudes to the ...

  8. Selective exposure theory - Wikipedia

    en.wikipedia.org/wiki/Selective_exposure_theory

    Cognitive dissonance theory insists that dissonance is a psychological state of tension that people are motivated to reduce (Festinger 1957). Dissonance causes feelings of unhappiness, discomfort, or distress. Festinger (1957, p. 13) asserted the following: "These two elements are in a dissonant relation if, considering these two alone, the ...

  9. Leon Festinger - Wikipedia

    en.wikipedia.org/wiki/Leon_Festinger

    Leon Festinger (8 May 1919 – 11 February 1989) was an American social psychologist who originated the theory of cognitive dissonance and social comparison theory.The rejection of the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior is largely attributed to his theories and research. [1]

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