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No. 5 the Film is a 2004 180-second short film directed by Baz Luhrmann and starring Nicole Kidman and Rodrigo Santoro. Karl Lagerfeld designed the costumes; [1] he also briefly appears in the film. It is part of a new breed of advertising crossover films known as branded content. It had a budget of US$33 million, financed exclusively by Chanel.
Coco Chanel & Igor Stravinsky is based on the 2002 fictional novel Coco and Igor by Chris Greenhalgh and traces a rumoured affair between Coco Chanel and Igor Stravinsky in Paris in 1920, the year that Chanel No. 5 was created. Greenhalgh also wrote the screenplay for the film.
In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
The actor and producer stars in a new Chanel fragrance campaign, "See You at 5." In a Bazaar exclusive, Robbie talks about her role as the face of Chanel No. 5.
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On Thursday, Chanel threw a cocktail party and screening as part of its ongoing relationship with the Tribeca Festival — dropping the “Film” from the name this year — in the garden at
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