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The lyrics were rewritten by the songwriters—together with US advertising executive Bill Backer and US songwriter Billy Davis—as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. [4] "Buy the ...
The Hillside Singers were an American folk pop group. The ensemble was created by advertising agency McCann Erickson to sing in a television commercial. McCann Erickson had written the jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)" for Coca-Cola, and had sought to have The New Seekers sing it, but that group could not fit the project into their schedule and turned it down.
McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the "I'd Like to Buy the World a Coke" jingle. [3] The song for the commercial was recorded by The New Seekers, and first aired as a radio ad before being made into a television commercial. [3]
The series finale ends with Don Draper meditating on a hilltop and cuts to the iconic 1971 "Hilltop" television advertisement for Coca-Cola, which leaves viewers to interpret whether Don created the ad. In real life, the ad was created by Bill Backer of McCann Erickson — the agency for which Don works at the time of the finale. [14]
He eventually rose to Senior Vice-President and Music Director. While at McCann-Erickson, Davis's primary client was The Coca-Cola Company, for which he produced the famous jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)", used in a 1971 Coca-Cola television advertisement.
In March 2023, Coca-Cola collaborated with OpenAI to release one of its first AI-generated commercials, called “Masterpiece,” which showed paintings and sculptures in an art museum come to ...
Coca-Cola advertisements William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [ 1 ] [ 2 ] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and " the real thing ", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time ...
“Coca Cola using ai for an ad is genuinely so terrifying to me. Art is dying,” wrote one user on X. “Actors, replaced. Camera workers, replaced. Drivers, replaced. Designers, replaced.