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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]

3. Google Digital Garage - Wikipedia

   en.wikipedia.org/wiki/Google_Digital_Garage

   Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .

4. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Basic Steps of Web Analytics Process. Most web analytics processes come down to four essential stages or steps, [3] which are: Collection of data: This stage is the collection of the basic, elementary data. Usually, these data are counts of things. The objective of this stage is to gather the data.

5. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

6. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.

7. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can ...