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MarketWatch also noted that AB InBev's rival, Molson Coors, had seen their products sale dramatically increase. Noting a 16% increase in Coors Light, 15% increase in Miller Lite, and Yuengling, an independent brewery in collaboration with Molson Coors, had sales jump 32%. [89] [90] CNN called the boycott "a self induced injury that torpedoed ...
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
All of the Miller brands and subsidiaries were sold to Molson Coors on October 11, 2016 as required by regulators before the forming of the new company, Anheuser-Busch InBev SA/NV. [ 23 ] [ 24 ] [ 25 ] All of those brands are now made by Miller Brewing Company , a subsidiary of MillerCoors .
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
Miller Lite on Instagram: "Luke Combs is back on tour. To celebrate, we're dropping the new Miller Lite x Luke Combs Tour Trucker hat on 4/17, restocking daily until 4/20. Get yours while they last."
The 1999 Miller Lite 200 was the fourteenth round of the 1999 CART FedEx Champ Car World Series season, held on August 15, 1999, at the Mid-Ohio Sports Car Course in Lexington, Ohio. Report [ edit ]
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Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer. [18] From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters ...