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Distribution of flyers or products – this activity is more traditional and the most common form of street marketing employed by brands. Product animations – the redressing of a high-traffic space using brand imagery. The idea is to create a micro-universe in order to promote a new product or service.
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the ...
As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color and is folded or stapled at the seam. Because the goal of a marketing brochure is typically to assist in the sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe ...
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The earliest appearance of the word is in The Philobiblon (1344; ch. viii) of Richard de Bury, who speaks of "panfletos exiguos" {'little pamphlets'}. [ 5 ] Its modern connotations of a tract concerning a contemporary issue was a product of the heated arguments leading to the English Civil War ; this sense appeared in 1642. [ 3 ]