Search results
Results From The WOW.Com Content Network
Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Reverse innovation or trickle-up innovation is an innovation seen or used first in the developing world, before spreading to the industrialized world. The term was popularized by Dartmouth professors Vijay Govindarajan and Chris Trimble and General Electric's Jeffrey R. Immelt .
Main page; Contents; Current events; Random article; About Wikipedia; Contact us
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. [1]Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently.
An adversarial relationship in purchasing and supply arises when identical or equivalent good or services are available from competing suppliers and buyers/sellers are trying to gain an advantage over each other.
Recommerce or reverse commerce is the selling of previously owned, new or used products, mainly electronic devices or media such as books, through physical or online distribution channels to buyers who repair, if necessary, then reuse, recycle or resell them.
Reverse auctions are used to fill both large and small value contracts for both public sector and private commercial organizations. In addition to items traditionally thought of as commodities, reverse auctions are also used to source buyer-designed goods and services; and they have even been used to source reverse auction providers.
What links here; Related changes; Upload file; Special pages; Permanent link; Page information