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Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. . The Fairy brand of washing-up liquid and Cascade brand of dishwasher detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belg
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 [1] and is now used on a number of P&G products in various markets.
Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. Annette's Perfect Cleanser Company – was a 1930s era firm which manufactured a dry powder which was useful for removing spots and stains from clothing
Tide Purclean Liquid Laundry Detergent is a non-toxic, unscented detergent made with 75% plant-based ingredients. The formula is free of phosphates, dyes, chlorine, perfumes, and other toxic ...
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The same year, Church & Dwight expanded its business into laundry detergent products by acquiring small detergent company USA Detergents, the original owner of Xtra detergent. [ 8 ] In 2003, Church & Dwight bought the U.S. and Canadian rights to Unilever 's oral health business, which includes Pepsodent , Mentadent , Close-Up , and Aim .
In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent. [citation needed] And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business. [citation needed]
Major soap manufactures resisted an outright ban on phosphates, and in 1970 voluntarily agreed to lower phosphate concentrations in detergents to 8.7%. [6] Although the US federal government has made no legislation banning phosphates in laundry detergent, between 1971 and 1990, most US states independently banned or strictly limited it. [15]