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A Christian proselytizer trying to spread his faith in London, England, 1970. Proselytism (/ ˈ p r ɒ s əl ɪ t ɪ z əm /) is the policy of attempting to convert people's religious or political beliefs. [1] [2] [3] Carrying out attempts to instill beliefs can be called proselytization. [4]
Viral marketing is the phenomenon in which people actively assess media or content and decide to spread to others such as making a word-of-mouth recommendation, passing content through social media, posting a video to YouTube. The term was first popularized in 1995, after Hotmail spreading their service offer "Get your free web-base email at ...
In cultural anthropology and cultural geography, cultural diffusion, as conceptualized by Leo Frobenius in his 1897/98 publication Der westafrikanische Kulturkreis, is the spread of cultural items—such as ideas, styles, religions, technologies, languages—between individuals, whether within a single culture or from one culture to another.
An infodemic is a rapid and far-reaching spread of both accurate and inaccurate information about certain issues. [1] [2] [3] The word is a portmanteau of information and epidemic and is used as a metaphor to describe how misinformation and disinformation can spread like a virus from person to person and affect people like a disease. [4]
The word diffusion derives from the Latin word, diffundere, which means "to spread out". A distinguishing feature of diffusion is that it depends on particle random walk, and results in mixing or mass transport without requiring directed bulk motion. Bulk motion, or bulk flow, is the characteristic of advection. [1]
The Shorenstein Center at Harvard University defines disinformation research as an academic field that studies "the spread and impacts of misinformation, disinformation, and media manipulation," including "how it spreads through online and offline channels, and why people are susceptible to believing bad information, and successful strategies for mitigating its impact" [23] According to a 2023 ...
However, in some limited cases, words break out of their original communities and spread through social media. [citation needed] "DoggoLingo", a term still below the threshold of a neologism according to Merriam-Webster, [31] is an example of the latter which has specifically spread primarily through Facebook group and Twitter account use. [31]
Awareness is a relative concept.It may refer to an internal state, such as a visceral feeling, or on external events by way of sensory perception. [2] It is analogous to sensing something, a process distinguished from observing and perceiving (which involves a basic process of acquainting with the items we perceive). [4]