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Prescriptive analytics is the third and final phase of business analytics, which also includes descriptive and predictive analytics. [2] [3] Referred to as the "final frontier of analytic capabilities", [4] prescriptive analytics entails the application of mathematical and computational sciences and suggests decision options for how to take advantage of the results of descriptive and ...
Application- and tools-developers can embed predictive and descriptive mining capabilities using PL/SQL or Java APIs. Business analysts can quickly experiment with, or demonstrate the power of, predictive analytics using Oracle Spreadsheet Add-In for Predictive Analytics, a dedicated Microsoft Excel adaptor interface.
Predictive modeling is a statistical technique used to predict future behavior. It utilizes predictive models to analyze a relationship between a specific unit in a given sample and one or more features of the unit. The objective of these models is to assess the possibility that a unit in another sample will display the same pattern.
For exchanging the extracted models—in particular for use in predictive analytics—the key standard is the Predictive Model Markup Language (PMML), which is an XML-based language developed by the Data Mining Group (DMG) and supported as exchange format by many data mining applications. As the name suggests, it only covers prediction models ...
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. [3] Analytics may apply to a variety of fields such as marketing , management , finance , online systems, information security , and software services .
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
The use of descriptive and summary statistics has an extensive history and, indeed, the simple tabulation of populations and of economic data was the first way the topic of statistics appeared. More recently, a collection of summarisation techniques has been formulated under the heading of exploratory data analysis : an example of such a ...