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The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...
Merchandise 7X, the "secret ingredient" or "secret formula" in Coca-Cola. The ingredient has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a vault at the World of Coca-Cola in Atlanta. [1] KFC's "Colonel's secret recipe", created by Colonel Sanders in the 1930s.
The secret recipe is part of Coke's cachet and -- much like Colonel Sanders' blend of 11 herbs and spices -- the security precautions surrounding it are widely advertised.
The formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola as a marketing aid because only a handful of anonymous employees know the formula. [6]
Earlier this month, Coca-Cola moved its secret formula to a vault to be displayed in its World of Coca-Cola museum in downtown Atlanta as part of. Coca-Cola (KO) is finally giving consumers a ...
The Coca-Cola formula has been a trade secret since 1891. All three elements are required. If any element ceases to exist, then the trade secret will also cease to exist. [4] Trade secret protection covers confidential information, which can include technical and scientific data, business and commercial information, and financial records. [3]
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Candler bought the Coca-Cola recipe from Pemberton, for an amount rumored to be $2,300. [8] The drink was derived from brewed coca leaves, as well as caffeine, carbonated water, and sugar. In 1892, he founded the Coca-Cola Company. The following year, he trademarked the brand and distributed the first dividends to the company's shareholders. [13]