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Aptean CRM, formerly Pivotal CRM, is a customer relationship management (CRM) software system offered by Avolin, [1] an enterprise software and service company headquartered in Austin Texas. Pivotal CRM includes software tools for sales force automation (SFA), marketing automation and lead management , and customer service automation, as well ...
CRM applications also enable firms to provide timely, accurate processing of customer orders and requests and the ongoing management of customer accounts. [33] For example, Piccoli and Applegate discuss how Wyndham uses IT tools to deliver a consistent service experience across its various properties to a
Back-office software is distinct from front-office software, which typically refers to customer relationship management (CRM) software used for managing sales, marketing, and other customer-centric activities. [3] Back-office software solutions have evolved with the emergence of cloud-based software as a service (SaaS). Several back-office ...
Pivotal CRM / Aptean CRM Aptean 6.6 January 2019 Proprietary.NET yes Windows MS SQL, Oracle 1996 Really Simple Systems / Spotler CRM Really Simple Systems 2016 2006 SaaS: VBScript, JavaScript, ASP yes Cloud Computing: MySQL: 2006 SageCRM: Sage Group: Sage CRM 2019 R1 February 2019 Proprietary or SaaS: ASP.NET, ASP yes Windows MS SQL, ORACLE ...
This category is for individual applications and general terms related to CRM. For companies developing CRM applications, see Category:Customer relationship management software companies . Subcategories
Furthermore, Information Technology has helped companies to even further differentiate between customers and address a personal message or service. Some examples of tools used in eCRM: Personalized Web Pages where customers are recognized and their preferences are shown. Customized products or services.